Ninety Nine General Trading LLC is a leading distributor of fruits, vegetables, and FMCG products, serving the Middle East and Africa since 2022 . With top-quality brands like QAINNATH, MANNAT, and NINETY NINE, we cater to hotels, supermarkets, and restaurants.food hygiene and safety!
our Products
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Providing The Finest Products To The Best Feed Suppliers.
Founded in 2022, Ninety Nine General Trading LLC has become a leading force in the distribution of premium fruits, vegetables, FMCG products, and commodities across the UAE, Oman, Qatar, Bahrain, Saudi Arabia, and other Middle Eastern and African markets. We proudly serve five-star hotels, renowned catering companies, top-tier supermarkets, hypermarkets, department stores, and restaurants and major food delivery platforms like Talabat and Careem delivering excellence with every product.
Driven by a team of over 50 skilled professionals, we are committed to upholding the highest standards of quality, hygiene, and freshness. Our relentless focus on stringent quality control, competitive pricing, and innovative packaging has earned us a reputation as a trusted partner for premium food solutions.
Expanding our capabilities and market influence, we are supported by two dynamic sister companies:
FarmVale: A powerhouse in global trade, FarmVale operates from Dubai, UAE, as a trusted importer and exporter of fresh fruits and vegetables. Sourcing from agricultural hubs like Iran, Spain, India, Egypt, Turkey, Jordan, and Thailand, FarmVale is the go-to partner for importers, retailers, and commercial agents seeking reliable, high-quality produce.
FarmVale Fresh Food Industries: At the forefront of food processing and manufacturing, FarmVale Fresh Food Industries delivers cutting-edge solutions, including:
- Fruit canning and packaging
- Fresh juice manufacturing
- Dry fruit and vegetable packaging
- Date preparation and processing
- Ice cream production
- Sauces, spreads, and condiments manufacturing
- Fruit-flavored drinks production
Together, under our flagship brands—QAINNATH, MANNAT, and NINETY NINE we are redefining food distribution and manufacturing by blending innovation with global standards. Whether you’re in hospitality, retail, or food service, Ninety Nine General Trading LLC and its sister companies are your partners in quality, reliability, and growth.
Expanding Horizons
Serving the Middle East & Beyond
Meet the Minds Behind Ninety Nine
Tabrez Alam - CEO
At 99, we don’t just trade products—we build connections, trust, and quality that fuel businesses. Our commitment is to deliver excellence, ensuring every deal brings value, growth, and success to our partners worldwide.
Mohamed Mustafa Strategic Sales Director
At 99 General Trading, our goal is simple expanding markets, building strong partnerships, and delivering top-quality food products worldwide. With a focus on innovation and customer trust, we continue to grow and connect the world through food.
Our Mission
To provide the freshest and highest-quality food products, ensuring excellence in every delivery while enhancing healthier and happier communities worldwide.
Our Vision
To be a globally recognized leader in food distribution, delivering premium-quality products that set new standards in freshness and reliability.
Our vision
We Believe In Bringing Customers The Best Products
Our vision is to be the leading wholesaler, distributor, exporter, and retailer of premium food products, promoting homegrown produce and healthy eating. We are committed to delivering the highest quality products with reliability and excellence. Our Quinaat 1121 Basmati Rice stands out for its exceptional quality, aroma, and rich flavor, making it a top choice for chefs and food lovers.
Innovative Packaging Solutions
Committed to Freshness!
We believe that to have good health, clean and healthy food sources are the key
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